Thames & Hudson

- Project summary

DESIGN WEEK
BENCHMARKS AWARDS
- SHORTLISTED 2009

One-off campaigns to enhance/extend the brand

Sixty years of making a splash

Thames & Hudson approached Neon to help promote their 60th Anniversary celebrations and accompanying activities throughout the year. Neon developed the new 60th Anniversary signature, using the Thames & Hudson dolphin colophon, which was to appear on every branded item for that year. The title of Neon’s initial book of marketing ideas for the year, ‘Sixty years of making a splash’ was adopted by Thames & Hudson as the 60th Anniversary year strapline.

Neon’s involvement in the 60th Anniversary project included a wide spectrum of other projects, from a range of limited edition reprints, to literature and in-store branding. Neon were invited to take an overall creative directorship role working with Thames & Hudson’s internal marketing and design teams during the anniversary period.

Project summary

• Anniversary strapline
• Anniversary signature mark
• Anniversary digital animations
• Art direction
• Marketing communications
• Limited edition book covers
• 60th Anniversary guidelines
• Promotional literature
• Promotional posters
• Promotional window displays
• Promotional items

Sixty years of making a splash

- Anniversary colophon / brandmark

Sixty years of making a splash

- Anniversary colophon animation

Sixty years of making a splash

- Promotional literature

Sixty years of making a splash

- Promotional literature

Sixty years of making a splash

- Limited anniversary editions covers

Sixty years of making a splash

- Limited anniversary editions covers

Sixty years of making a splash

- Retail displays

Sixty years of making a splash

- Promotional poster

Sixty years of making a splash

- Promotional items

Sixty years of making a splash

- Promotional items

Sixty years of making a splash

- Post anniversary web site header animation

Sixty years of making a splash

- Kind words

And what a splash it was

Neon has a wonderful ability, brilliantly intuitive and supremely analytical at the same time, to seek out and find the heart of an institution — and then to express its essence with a visual acuity that not only hits the mark for its aficionados, but also finds it many new fans. Bravo!