The D&AD Xchange programme provides a unique
opportunity for the heads of the UKs top creative
educational institutions and courses to mix and meet
with some of the worlds leading design practitioners —
with two days of talks, case study presentations and lively
debate, presenting a broad range of respected creative
views and opinions.
D&ADs brief? To create a campaign theme and
signature graphic to promote the D&AD Xchange
programme event — supported by posters, on-line
graphics along with promotional literature, event
graphics and ticketing.
Neons work is one of the boldest uses of the D&AD logo for some time, a clean, simple and elegant solution to the brief. It was a good experience working with them, they brought great enthusiasm and creativity to the project.