Amanda Patton

- Project summary

Naturally the right idea

Amanda Patton garden designs have been recognized through many awards (Chelsea Flower Show Gold, RHS Gold) and she is a regular guest broadcaster on BBC radio. Amanda approached Neon (on recommendation) to create a new brand identity for her publications, stationery and portfolio — after realising that she needed a brand identity that reflected some of the themes and values she held as a designer of gardens. Amanda believed that “good design is not just about getting the proportions right, it’s also about getting the communication right, with a common theme of quality and craftsmanship. It’s about being simple, to the point and memorable.” Amanda’s philosphy became our creative brief.

Project summary

• Brand identity
• Stationery
• Self promotion items

Amanda Patton

- New brand mark

Amanda Patton

- New brand animation

Amanda Patton

- Stationery

Amanda Patton

- Kind words

Naturally the right idea

Neon was able to understand the essence of my business and has brought that out perfectly in the identity they created for me, which I’m absolutely thrilled with! It says everything a potential client needs to know about what I do, from the artistic flair to the ground itself.

Creating my business card in the form of a plant label reinforces this still further; what’s more it’s fun and it’s different and it’s the envy of every garden designer I’ve given it to — who wish they’d thought of it first! More importantly, the quality of the design and the execution sends the right message to my potential clients that they will receive a garden constructed with craftsmanship and attention to detail, and that they are right to put their trust (and their money) with me.